I mentioned in the last month some of the history behind why Social Media is in an absolute boom at present. Mostly this is to do with human interaction and the our social nature which leads us to find ways to communicate and collaborate over long distances. There has also been a business cultural shift towards embracing these social tools to open up a dialog with customers which is perhaps due to the changing generational mix in the workforce as Andreas Kaplin & Michael Haenlein point out:

Well, just when the start of my year couldn't get any busier, semester one of my university study kicks in.

This year I am however rather excited as I will be studying some interesting topics including Social Media Networks for Business and having worked in companies and implemented some Social Media strategies before it will be interesting as to the approach taken by our lecturer and how the theory stacks up to the real world.

Part of the assessment is to keep a blog of your thoughts and reflection on the topics of social media that we study so I will be posting regularly here with my progress and hopefully some interesting and useful information that you could pick up and practically implement yourself.