Whether you prescribe to the cult of Steve or not, in this video back in 1997 he answers a seemingly insulting question in a true forward thinking and honest way (as Jim Collins would say... confronting the brutal facts).

I have been lucky enough to have been invoved in the web industry through what would be termed the shift from web 1.0 to web 2.0 but well before the term was coined by Tim O'Riley in 2004, myself and fellow web geeks simply were just trying to push the boundaries as to what we could do with the emerging technology, new scripting languages, techniques and processes with out a thought as to giving it a shiney marketable buzzword name such as the now often mis-used term "Web 2.0".